Pamphlet analysis Essay

The purpose of this film pamphlet is to influence and persuade as much people as people to watch the film. The pamphlet also briefly describes what the film is going to be about. This pamphlet attempts to do these things by visual, layout and language features to achieve its purpose. A visual feature that helps to achieve its purpose is colour which is all over the film pamphlet. Colours may be used to create a feeling or mood depending on the context. In this particular film pamphlet, the colours have been put together to establish a romantic feel. The two most obvious colours on the cover of the film pamphlet are the orange of the title and the red of the chilli. These two colours are clearly creating a romantic sense. The tone of the title is quite light and that helps emphasise the feel of the advertisement for the title is called A Touch of Spice. Having a light tone makes it seem as though the title was written out with orange spices and supports the word touch in the title which means a small amount in this context. The large chilli on the front of the cover is highly saturated. The red on the chilli is of a high degree of purity and that helps the advertisement gain the attention of consumers and also creates a romantic feel in this context. Red in this ad can be seen as an allusion because red is a very popular colour on Valentines Day [http://www.youtube.com/watch?v=l43rqt12KcE] which is seen as a very romantic day where many people buy cards and flowers and even plan special occasions for the ones they love. The many colours on this pamphlet achieve their purpose by creating a romantic feeling or mood and that will hopefully lure many people who like romantic films to watch this particular film. Another visual feature that helps to achieve its purpose is the font sizes and writing style of the text on the film pamphlet. Font sizes and styles can be used to help create a sense or mood by doing things such as looking if as though the writing were done in blood, this would create a sense of horror or danger. The title A Touch of Spice on the film pamphlet is the most large and clear because of its background. The title is usually in the largest font and in this case, it is no different. This is used to hopefully gain the attention of the consumer to come and watch the film or pick up the pamphlet. The title is written in a very natural way so it makes it seem as  though someone had put some spices on a table and written the titles out with their finger. It is quite cleat that the font is not times new roman because there are lines that are sticking out of the letters which creates the effect that to make it seem as though as if it were written. By having the title in such a way it creates a mysterious and exotic feel. On the back of the film pamphlet, there is a small section of writing where it is obvious that it is in a foreign language. The small section in a different language almost guarantees that the film will be from another country. Using this technique, it will be able to attract as much viewers as possible who like foreign films and in turn achieve its purpose. A very effective technique on this particular film pamphlet would be the logo. A logo can be used to help the advertisement gain the attention from consumers such as the Sony logo on one of their products. The logo on their product would tell the consumer that the product was at a very high quality because of their reputation. On this particular film pamphlet, a logo or badge has been put in the corner of it saying that is was the no.1 film at the Greek box office for an amazing 7 weeks. This would assure many viewers that the film would be good because of its great performance in Greek. The logo achieves its purpose by hopefully building a good reputation, which the quotes on the back of the pamphlet also do, so it is able to lure as much viewers as possible to watch the film. A language technique that is used on this particular film pamphlet is repetition. Repetition is often used to help send a message across to a viewer and help them to remember the message that was put across. Repetition is ubiquitously found on the cover of the film pamphlet. The theme of spices and food is found all over the cover of the film pamphlet in simple sentences. Cinnamon is bitter and sweet, just like a womanA beautiful, touching romance that will leave you craving for moreSalt is used as needed to spice up ones lifePepper is hot and scorches, just like the sunAll of these sentences, which are all found on the front cover, refer to a theme of spices and food and then link the food to another subject such as a woman or life. The  repetition on this film pamphlet is attempting to reinforce the title A Touch of Spice which emphasises the fact that the film is a romantic film and would leave them craving for more. The repetitive messages of spices and links to romance would have been received by the viewer and so achieves its purpose so enticing them to come and watch the film. Another language technique used on this film pamphlet is adjectives. Products and services are usually described with adjectives to hopefully appeal to consumers to purchase the product. In this particular case, adjectives are not used to describe the film itself but to describe other things which the film is relating to. The film pamphlet compares spices to things such women. Cinnamonis better and sweet just like a womanPepper is hot and scorches, just like the sunBoth of these quotes contain adjectives to describe spices and link them to romantic themes. The second quote links pepper to the sun where they say both are hot. This creates a sense of passion and exoticness to viewers so they understand that this film is a romantic one. Another language feature that is used to help the film pamphlet achieve its purpose is persuasive language. Persuasive language helps to convince consumers by using powerful and effective language to hopefully get people to buy the product. On the back of the film pamphlet, there are four quotes from people who seemed to have watched the movie and enjoyed it. A film of international standards and genuine emotionis undoubtedly one of the best gastronomic movies I have seen.an intensely moving experienceAll these quotes are the reviews or opinions of those who have already watched the film. The people who created this particular chose these reviews because it is their opinion that the film is of a very high quality. By getting the message through to the consumer that the film is actually good, more people would be interested to watch the movie so the film pamphlet has achieved its purpose. A layout technique which has been used on this film pamphlet is text boxes. Text boxes are usually used in ads to help make the ad easier to read and to  help all of the text to stand out. For this film pamphlet, there are many text boxes because there are many sections of text on the back with equal importance. On the back of the film pamphlet, there are many quotes which praise the film and the advertisers would have wanted to make sure that the viewers did not miss that section. The blurb is also in a text box and that is where the creators of the film give their own description of the film and where they give their own praise. Boxes have not been only to help text to be read more easily but also for images to stand out. Since there are many pictures on the back cover of the film pamphlet, they can be made more easily seen and recognised if they are in boxes. Text boxes have been effectively used in this film pamphlet to help important information to be unmissed and easily read and that is how they achieve their purpose. The film pamphlet is created to help attract as much viewers as possible to watch their movie. The film pamphlet attempts to do so by using visual, language and layout techniques to help inform people that the film is of a high quality so they can persuade as many people as possible. bibliography: pamphlet 1994

Relationship Diagram (ERD) for the following scenario Essay

A salesperson may manage many other salespeople. A salesperson is managed by only one salespeople. A salesperson can be an agent for many customers. A customer is managed by one salespeople. A customer can place many orders. An order can be placed by one customer. An order lists many inventory items. When the order is made for number of inventory items, the date and the amount is recorded. An inventory item may be listed on many orders. An inventory item is assembled from many parts. A part may be assembled into many inventory items. Many employees assemble an inventory item from many parts. While the employee assemble, if any fault, it is identified with fault-log-id, fault-log-name. A supplier supplies many parts. A part may be supplied by many suppliers. Draw the Entity- Relationship Diagram (ERD) for the following scenario: UPS prides itself on having up-to-date information on the processing and current location of each shipped item. To do this, UPS relies on a company-wide information system. Shipped items are the heart of the UPS product tracking information system. Shipped items can be characterized by item number (unique), weight, dimensions, insurance amount, destination, and final delivery date. Shipped items are received into the UPS system at a single retail center. Retail centers are characterized by their type, uniqueID, and address. Shipped items make their way to their destination via one or more standard UPS transportation events (i.e., flights, truck deliveries) . These transportation events are characterized by a unique scheduleNumber, a type (e.g, flight, truck), and a deliveryRoute. Please create an Entity Relationship diagram that captures this information about the UPS system. Be certain to indicate identifiers and cardinality constraints. Draw the Entity- Relationship Diagram (ERD) for the following scenario: The company is organized into DEPARTMENTs. Each department has a name, number and an employee who manages the department. We keep track of the start date of the department manager. A department may have several locations. Each department Controls a number of PROJECTs. Each project has a unique name, unique number and is located at a single location. We store each EMPLOYEE’s social security number, address, salary, sex, and birthdate. Each employee works for one department but may work on several projects. We keep track of the number of hours per week that an employee currently works on each project. We also keep track of the direct supervisor of each employee. Each employee may have a number of DEPENDENTs For each dependent, we keep track of their name, sex, birthdate, and relationship to the employee. Draw the Entity- Relationship Diagram (ERD) for the following scenario: A Bus Company owns a number of busses. Each bus is allocated to a particular route, although some routes may have several busses. Each route passes through a number of towns. One or more drivers are allocated to each stage of a route, which corresponds to a journey through some or all of the towns on a route. Some of the towns have a garage where busses are kept and each of the busses are identified by the registration number and can carry different numbers of passengers, since the vehicles vary in size and can be single or double-decked. Each route is identified by a route number and information is available on the average number of passengers carried per day for each route. Drivers have an employee number, name, address, and sometimes a telephone number. Draw the Entity- Relationship Diagram (ERD) for the following scenario: A lecturer, identified by his or her number, name and room number, is responsible for organising a number of course modules. Each module has a unique code and also a name and each module can involve a number of lecturers who deliver part of it. A module is composed of a series of lectures and because of economic constraints and common sense, sometimes lecture son a given topic can be part of more than one module. A lecture has  a time, room and dateand is delivered by a lecturer and a lecturer may deliver more than one lecture. Students, identified by number and name, can attend lectures and a student must be registered for a number of modules. We also store the date on which the student first registered for that module. Finally, a lecturer acts as a tutor for a number of students and each student has only one tutor.†

The Audit Expectations Gap Essay Example | Topics and Well Written Essays - 1000 words

The Audit Expectations Gap - Essay Example Essentially, the basic issue was not fraud detection by the auditors but the alleged act of in concealment which done the damage. Nevertheless, there is still no conclusive empirical evidence in the literature about whether and how auditing mechanisms influence the performance and the value of the firms; and, about how these mechanisms interact (in a complementary or substitute way) (Bohern and Odegaard, 2003). There are no hard and fast rules for auditing, which can be prescribed for all the countries. These rules can be different for different countries according to their needs and cultural settings. According to ICAEW (2002) with all the contrasts present in the rules and regulations of different countries emphasis is given to generic auditing principles of responsibility, accountability, transparency and fairness. Accountability of the board to shareholders who have the right to receive information on the financial stewardship of their investment and exercise power to reward or remove the directors entrusted to run the company. Transparency of clear information with which meaningful analysis of a company and its actions can be made. The disclosure of financial and operational information and internal processes of management oversight and control enable outsiders to understand the organisation. Fairness that all shareholders are treated equally and have the opportunity for redress for violation of their rights. According to Meigs et al. (1999) this information meets the needs of users of the information-investors. Creditors, managers, and so on-and support many kinds of financial decision performance evaluation and capital allocation, among others. (P.07) In case of Enron as mentioned by Vinten all the above mentioned rules were broken by the governing bodies. The management of the corporation resolutely focused on maximising profits and a 'legal obligation to act in the best interests of its shareholders. By and large, this excluded the corporation to act ethically or socially responsibly'(Slapper and Tombs, 1999). (Shah, 2002) states that some Trans-national corporations make more in sales than the GDPs (Gross Domestic Product) of many countries. In fact, of the 100 hundred wealthiest bodies, 51 percent are owned by corporations. While this can be seen as a success story from some viewpoints, others suggest that these and other large corporations are largely unaccountable for the many social and environmental problems that they leave in their wake, and that their size means that their effects are considerable. The multinational corporations who naturally have vested interests in international development and trade policies (like any group) are able to deploy enormous financial resources in an attempt to get favourable outcomes. The political power that is therefore held by such a small number of people impacts the planet significantly. As a result a few of these corporations make up some of the most influential sources of political and economic

Comparison of Communication and Cognitive Abilities of the Research Paper - 1

Comparison of Communication and Cognitive Abilities of the Bottle-Nosed Dolphin vs. the Chimpanzee - Research Paper Example As the report declares both nose-bottled dolphins and chimpanzees demonstrate social living skills. The two species live in complex but well organized social units. According to Herman, for the social units to operate effectively, young dolphin and chimpanzees undergo thorough training about the rules of the society and this learning is passed down to future generations. During this training, the newborns learn about collaborative and cooperative activities to ensure there is peaceful co-existence with the social units. Moreover, they learn about identity and personalities of the members in the group. While still young, the offspring of bottle-nosed dolphins and chimpanzees spend protracted period with their mothers within the social unit and acts as a chance for wide social learning This paper stresses that like chimpanzees, bottle-nosed dolphins are engaged in complex play behavior. In their social units the two species engage in complex play activities which considered as a way of teaching the members of the group. Moreover, the two species demonstrates creative behaviors. In the case of chimpanzees, they portray creative behaviors as they seek to solve a certain problem. Wyatt notes that there are instances when chimpanzees realize that a child has an edible fruit and tease such a child so that s/he responds by throwing back the fruit thereby getting food. Chimpanzees and dolphins have distinctive natural languages where they produce unique sounds.

American Literature Essay Example | Topics and Well Written Essays - 500 words - 4

American Literature - Essay Example These descriptions of his voyages, the land and the people he had seen in these places are what drove Spain to Hispaniola. Here, they set up colonies that led to problems for the local inhabitants of those lands who had previously lived in peace. Bartolome de las Casas (Burrell 38 - 39) fought against the ill treatment that the Indians from Hispaniola faced at the time. The Spanish had taken over the islands belonging to the Indians and taken the inhabitants as slaves. They had taken their land and drove them to less habitable areas while taking all the food they produced. The Spanish broke the existing family structures that were in place in the island. Families were separated through death when some of their members were killed. Others were taken away to Spain as slaves to work in plantations, in the mines to harvest gold and in the sea harvesting pearls. The Indians who had been peacefully living in their islands as families faced life threatening difficulties with the arrival of the European man. Conquest of New Spain†, it is evident that there were various similarities between the indigenous culture and the European culture at the time. Both cultures had well established cosmologies, high nobles, a priestly class and elected officials. Montezuma was the elected Emperor of Mexico at the time. These civilizations also both had warriors and a sophisticated division of labor that allowed them to conduct their daily affairs in an organized manner. Both cultures engaged in pottery and ceramics, metallurgy, weaving for basketry and clothing. These two cultures were both very advanced with well-developed social structures that enabled them to acquire beauty and wealth that allowed them to survive during their time

Lord of the Ring 3 and IR Theory Realism Research Paper

Lord of the Ring 3 and IR Theory Realism - Research Paper Example In addition, that development as wells as evolution can also seen in one of the important people involved activities of the ‘sphere’, which is the activity of politics. With the advancement in civilizations, people spread out and settled in new territories. In course of the history, those territories evolved into cities, states, and eventually countries. Along with this evolution and development of people and territories, the political setup, which ruled those civilizations, also evolved and new political setups entered the picture ruling cities, provinces or states and crucially countries. This evolution and establishment of different countries and their government setups have lead to the formulation of various theories and ideas including Realism by renowned thinkers and researchers, constituting under the International Relations domain. International Relations or IR for short, focuses on the relations between the countries of the world and how those relationship is ha ndled from the diplomatic and military perspective. The IR theory of Realism focuses on how a nation or territory will focus mainly on its interest and not from other perspective, and carry out actions accordingly. Although, IR theories including this Realism were formed mainly in the 20th century, and have applications in the current world, it can also be applied to fictional world as well, including historic fictional world. So, when this theory is applied to the historic fictional world featured in the movie The Lord of the Rings 3, it gives interesting perspectives. This paper focusing on the IR theory of Realism, will discuss how it has similarities as well as differences with the plot, events and characters specifically Sauron of Lord of the Rings 3. IR theory of Realism As pointed out above, Realism or political Realism is a key theory in the study of international relations which clearly prioritizes national interest as well as territorial security, over other forms of natio nal functioning including ideology, moral considerations, international peace, etc. As they give importance to these two aspects, they could indulge in offensive and aggressive actions against other territories or nations to uphold these aspects. â€Å"Realists consider the principal actors in the international arena to be states, which are concerned with their own security, act in pursuit of their own national interests, and struggle for power.†( Korab-Karpowicz). Thucydides, Machiavelli and Hobbes are regarded as the founding fathers of this Realism theory, however, the Twentieth-century classical Realism has been largely replaced in the current times by Neorealism.( Korab-Karpowicz). The difference between Realism and Neorealism is that, Neorealism incorporates a more scientific approach, when studies are conducted regarding the various aspects of international relations. However, Realism as a theory came into prominence mainly in the Cold War years, as both United States and Soviet Union carried out activities in various fields including Military, space, foreign relations, etc, etc, mainly to protect their self-interests. Thus, Realism during the Cold Wars â€Å"provided simple but powerful explanations for war, alliances, imperialism, obstacles to cooperation, and other international phenomena, and is consistent with the central features of the American-Soviet rivalry† (Little and Smith 387). The other key tenets of this Realism theory are, realists always view that the countries in the international system will always be in a constant state of antagonism, with a general distrust prevailing among the countries, and even among the countries, who are part of the alliance. The other key perspective is, â€Å"states must arrive at relations with other states on their own, rather than it

Visual Arts of Japan-Shinto Art Term Paper Example | Topics and Well Written Essays - 1250 words

Visual Arts of Japan-Shinto Art - Term Paper Example The shrines that the Shinto use for worship sites and many other areas of worship are marked by gates, also called torii in Japanese, and they are used to indicate the entrance to the area where the Shinto believe their Kamis reside. The sacred areas are also indicated by the use of ropes from rice straws that are wrapped, for example, on a sacred tree trunk. The Japanese imperial family is a vital player in the Shinto religion and rituals and the Shinto believe that the sun goddess, the Amaterasu was the imperial line’s first ancestor. For this reason, she is one of the most significant artistic representation in Shinto art, represented even on the Japanese flag. Shinto religion has no founder; neither does it possess any sacred scriptures like western religions, for example, the Bible or the Sutra, with preaching and propaganda not as common because of the deep roots that the Shinto have in the traditions of the Japanese people. Because of this, the most enduring aspects of the religion are preserved by the art practiced by the Shinto. The sun goddess, Amaterasu is the most important Kami in Shinto Japan and, as such, is the most represented. The goddess’ mirror is found in the island of Honshu’s Ise shrine and is one of three regalia used by the imperial line along with the jewel and the sword. It is believed that Amaterasu endowed these objects to Ningi, her grandson, when the goddess sent him, to rule over the islands of Japan (Boscaro 17). Sussano, her brother is depicted as the god of the sea in Shinto art with a temperamental and difficult character. While visiting Amaterasu one day, he released colts all over her rice field and destroyed her crops. He went ahead to desecrate her home via smashing a hole into her sewing room’s roof and throwing in a colt’s skin. Amaterasu became furious and retreated into a cave, blocking its entrance with a rock, which caused the entire world to plunge into darkness. Desperate to restore sunlight to earth, the

Trade Liberalisation Schemes Dissertation Example | Topics and Well Written Essays - 6500 words

Trade Liberalisation Schemes - Dissertation Example Previous decades have been marked with an increase in the establishment of free trade areas, trade agreements and attempts to reach international treaties towards trade liberalization. Yet, trade was liberalized by fewer countries than had been expected, and more importantly, trade liberalization policies have been implemented partially or tentatively. All three main constituents of national income: factor prices, factor quantities and production technology, are influenced by the trade liberalization process. An open international trade regime may contribute through better allocation of world resources, through expansion of consumption opportunities and through a rise in production efficiency. In the view of the World Bank, trade liberalization is a major factor of economic growth, provided that additional conditions, such as macroeconomic stability and good governance are met. The current body of research that examines the relationship between trade liberalization and economic growth points to rather different conclusions, suggesting that little can be deemed as clear regarding the precise effects of trade liberalization on economic growth and poverty alleviation. Our research aims to determine how far trade liberalization schemes have been successful at promoting economic growth and what the implications have been for the relationship between developed and developing countries.... Yet, trade was liberalized by fewer countries than had been expected, and more importantly, trade liberalization policies have been implemented partially or tentatively. (Nugent, 2002) All three main constituents of national income: factor prices, factor quantities and production technology, are influenced by the trade liberalization process. (Parikh, 2007) An open international trade regime may contribute through better allocation of world resources, through expansion of consumption opportunities and through a rise in production efficiency. (Hoekman & Olarreaga, 2007) In the view of the World Bank, trade liberalization is a major factor of economic growth, provided that additional conditions, such as macroeconomic stability and good governance are met. (Spanu, 2003) The current body of research that examines the relationship between trade liberalization and economic growth points to rather different conclusions, suggesting that little can be deemed as clear regarding the precise eff ects of trade liberalization on economic growth and poverty alleviation. Our research aims to determine how far trade liberalization schemes have been successful at promoting economic growth and what the implications have been for the relationship between developed and developing countries. To answer the research question we must examine the role of organizations such as WTO, in particular the reasons for the breakdown of Doha round negotiations. Then we examine the concerns posed between the developed and developing countries, giving special care to the question of protectionist measures and trade barriers. We assess the way in which liberalization influenced intellectual property rights and the availability of pharmaceutical

Extended Disk Leadership Essay Example | Topics and Well Written Essays - 500 words

Extended Disk Leadership - Essay Example Many people usually think that a leader should be a person who can be feared by his or her subjects so that they can not dare to go against the wishes or instructions given. I have just realized that this is a very wrong notion, as a leader who is feared is a threat to the organization as it is possible that the subjects will not be free to share ideas with him or her. Considering the fact that I am social, I believe that this can motivate my subjects as they would be free to tell me anything that they feel is important that I should know, as I will have created a conducive environment for their operations, which consequently motivates them to perform better. One thing that I do not always like is making all the decisions of most of the decisions in whichever group that I am part of. This is a characteristic that a good leader should possess as no one is always one hundred percent right. All the stakeholders should always be involved, as some of the workers who are normally overlooke d or even considered as lesser beings always have some good and constructive ideas that can help in the growth of an organization to a large extent. When the employees are involved in the decision-making process, they are made to feel as if they are part of the organization, which even motivates them further (Extended Disk Leadership Analysis, 2011). Therefore, this Extended Disc analysis has been of great importance to me since it has enabled me to see the qualities of a good leader that I did not know.